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大众传媒,即使大众传播媒介的简称。又称为新闻传播工具(news media),指的是传递新闻信息的载体,是报纸、通讯社、广播、电视、新闻纪录影片和新闻性期刊等的总称。在西方,大众传媒也称为新闻媒介(News media)或大众传播媒介(Mass media)。社会效益,则指的是一项工程对就业、增加收入、提高生活水平等社会福利方面所作各种贡献的总称。在我们的生活当中,大众传媒充当了人们在日常生活当中的信息摄取和信息传播的重要媒介。大众传媒充盈着我们的生活,于此同时,大众传媒也影响着我们的生活,让我们在这个信息爆炸的时代掌握足够含量的信息,不断吸收来自外界的不同资源,扩展我们的视野和思想,让我们充分掌控信息,时刻维持清醒的头脑。由此看来,大众传媒对社会效益及社会发展有着不可忽视的影响。接下来,就让我们来一起探讨一下大众传媒对社会效益及发展的影响。
Mass media, even for the mass media. Also referred to as news media, it refers to the carrier of news information and is the general term of newspapers, news agencies, radio and television, newsreel films and news journals. In the West, mass media is also known as News media or Mass media. Social benefits refer to the general term for various contributions made by a project to social benefits such as employment, income growth and improvement of living standards. In our lives, the mass media serves as an important medium for people’s information ingestion and information dissemination in their daily lives. At the same time, the mass media also affect our lives, letting us grasp a sufficient amount of information in the era of information explosion, continue to absorb different resources from the outside world, expand our horizons and ideas, Let us take full control of the information and keep a sober mind at all times. Seen in this light, the mass media can have negligible impact on social benefits and social development. Next, let us examine the impact of mass media on social benefits and development.