企业公共关系是企业在经营管理中运用信息传播沟通媒介,促进企业与相关公众之间的双向了解、理解、信任与合作,为企业树立良好的公众形象,从而促企业的生存和发展。随着社会的进步和人们公众观念(包括形象意识、公众意识、传播意识、协调意识、互惠意识)的增强, Enterprise public relations is the operation and management of enterprises in the use of information and communication media to promote business and the relevant public two-way understanding, understanding, trust and cooperation for enterprises to establish a good public image, so as to promote the survival and development of enterprises. With the progress of society and the enhancement of people’s public perceptions (including image awareness, public awareness, communication awareness, coordination awareness and mutual awareness)