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广播地面活动是广播从幕后走向前台,增强影响力、引导力、传播力的一种有效的方式。地方广播如何把活动嵌入时代的大背景中,以群众喜闻乐见的形式在共鸣中艺术地完成对主旋律和社会主义核心价值观的宣传,是广播工作者应该认真研究的课题。把握主题、形式简便、喜闻乐见、引发共鸣,在发挥自己特点的基础上,烘托主题、寓教于乐不失为一种有效的途径。
Broadcasting on the ground is an effective way for broadcasting to move from behind the scenes to enhance its influence, direction and power of communication. How the local radio embeds the activities into the background of the times, and accomplishing the publicity of the main theme and the socialist core values with the music in the form of resonating with the masses is a topic that the broadcasters should seriously study. Grasp the theme, the form is simple, loved, resonate, on the basis of their own characteristics, contrast the theme, entertaining is an effective way.