对于企业而言,利用四年一度的世界杯机会进行营销,既可以迅速提升销量,也可以让品牌地位得以提升和巩固,获得消费者的心理认同。但是,由于世界杯官方赞助商在某一行业内的唯一性,不见得所有的企业都有成为赞助 For enterprises, the use of quadrennial World Cup opportunities for marketing, both can rapidly increase sales, but also allows the brand status can be enhanced and consolidated, access to consumer psychology. However, due to the uniqueness of the official sponsor of the World Cup within an industry, it is not always possible for all enterprises to become sponsors