课程设置是整个教学体系中的关键环节,直接关系到“教什么”和“学什么”的问题。特别是对于广告设计与制作这门与社会发展有着紧密关系的学科来说,更应该时刻关注行业发展动态和社会现实需要,对课程设置进行及时而灵活的调整。鉴于此,本文从高职学院广告设计与制作课程设置的现状谈起,就今后的改革和创新方向进行了具体的分析。 Curriculum is the key link in the whole teaching system, which is directly related to the question of what to teach and what to learn. Especially for the advertising design and production of this social development has a close relationship between the discipline, but also should always pay attention to the development of the industry and social reality needs of the curriculum to make timely and flexible adjustments. In view of this, this article from the status quo of the advertising design and production of higher vocational colleges to set the course, the future reform and innovation direction for a specific analysis.