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近日,雅芳化妆品有限公司公布了其2002年的销售业绩,称雅芳股票每股利润连续三年达到了两位数的增长并且股价上涨了19％。中国作为雅芳的重点市场,销售业绩增长了30％。 一直以来,雅芳在中国的关注率居高不下:先是其直销背景,后是1998年因为政策原因开始转型,以零售批发的形式销售产品。但转型之后的经营模式是否适合雅芳的发展?在用专卖店、专柜扩张的过程中,是否存在问题或隐忧?
Recently, Avon Cosmetics Co., Ltd. announced its sales in 2002, said Avon shares per share for three consecutive years of double-digit growth and the stock rose 19%. As a key market for Avon, sales in China increased by 30%. Avon has always been the focus of attention in China high: first its direct sales background, after 1998 because of policy reasons to start restructuring, retail sales of products in the form of sales. But after the transformation of the business model is suitable for the development of Avon? With stores, counters the process of expansion, whether there are problems or worries?