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随着微博的兴起与走红,其已经发展成为一种新型网络营销模式,越来越多的企业关注微博的营销价值。首先分析了微博和微博营销的概念,然后利用SWOT分析方法分析了微博营销的优势、劣势、机会和威胁,并据此提出了微博营销的对策。
With the rise and popularity of Weibo, it has developed into a new type of network marketing model, and more and more enterprises are concerned about the marketing value of Weibo. Firstly, it analyzes the concept of Weibo and Weibo marketing, and then analyzes the advantages, disadvantages, opportunities and threats of Weibo marketing by using SWOT analysis, and puts forward the countermeasures of Weibo marketing.