随着市场经济的发展,中国电视业的产业属性日渐凸现,集团化进程不断加快,频道专业化,专业细分化的频道经营模式正在全国迅速推开。一时间,从中央电视台、省级电视台,到市级电视台,频道设置林林总总,节目播出琳琅满目。面对日渐繁荣的众家荧屏,一 With the development of market economy, the industry property of China’s TV industry has become increasingly prominent, and the process of grouping has been accelerating. The channel management model featuring channel specialization and specialized segmentation is rapidly being rolled out across the country. For a time, from CCTV, provincial television stations, to municipal television stations, channels set numerous, programs broadcast an array of dazzling. Facing the increasingly prosperous audience screen, one