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这是一个植入式广告大行其道的时代。从《非诚勿扰》、《爱情呼叫转移2》到《防火墙5788》、《丑女无敌》,植入式广告在电视、电影中频频亮相。同样,植入式广告在今天也被户外新媒体所广泛重视,尤其在以公交、列车、飞机等为载体的视频类媒体中被大量使用。新的媒体形式加上新的广告形式,成为一种新的发展机遇。植入式广告之于中国户外新媒体的意义不言而喻的:它带来了一种更为新颖巧妙的传播方式,从某种意义上讲,它可能比传统的广告形式更加适合户外新媒体。面对植入式广告,户外新媒体人有什么看法?它又能为中国户外新媒体带来哪些机遇?下面的三篇文章从不同的角度出发,也许可以为业界人士提供一些借鉴。
This is an era of implantable advertising. From “You Are the One”, “Love Call Transfer 2” to “Firewall 5788”, “Ugly Invincible”, implantable ads in television, movies frequently appeared. Similarly, implantable ads are also widely regarded by new outdoor media today, especially in video media with buses, trains and airplanes as their carriers. New forms of media coupled with new forms of advertising have become a new development opportunity. The implication of implanted advertising in China’s outdoor new media is self-evident: it brings with it a newer and clever way of delivering, which in a way may be more suitable for outdoor use than the traditional forms of advertising media. In the face of implanted advertising, outdoor new media what is the view? It also for China’s outdoor new media opportunities? The following three articles from different angles, may provide some reference for the industry.