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■突破“折扣之困”找到有效的解决方案,零售业需要突围。有很多路要走,其中一条路是不断挖掘新商机产品。还有一条是让导购员跟卖场同心同德,让导购员听从自己的管理,收编导购员,正有企业在大胆实践中。■零售业的高级采购们就象猎手一样每天都在关注着行业新商机产品动向,以获取更大的利润,培养新的消费群体。追求规模效益,使净水设备、壁挂炉、料理机等新兴家电产品正成为他们关注的目标。■然而,挖掘新商机,需要前瞻性,更需要正确的战略和科学的方法。■有一点需要注意,即要准确定位一些新商机产品在消费者心目中的角色,这对销售的拉动很重要。试一试,定位于满足消费者对生活品质更高的要求,就会使很多产品显示出不同的地位。
■ Breakthrough “Discord to Sleep” To find effective solutions, the retail industry needs to break through. There are many ways to go, one of which is to constantly tap new business opportunities. There is a guide buyer to do with the store one heart and soul, so Purchasing Guide to listen to their own management, incorporated Purchasing Guide, there are enterprises in the bold practice. ■ Senior retailers, like hunters, pay close attention to new business opportunities in the industry every day to get more profits and develop new consumer groups. The pursuit of economies of scale, so that water purification equipment, boilers, cooking machines and other emerging home appliances products are becoming their concern. ■ However, tapping into new business opportunities requires forward-looking, more-than-just strategic and scientific approaches. ■ One thing to note is that it is important to pinpoint the role of some new business opportunities in the minds of consumers. Try it, positioned to meet the consumer demand for higher quality of life, will make a lot of products show a different position.