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作为体育项目,马拉松热度最高,参与性最强,看似简单,但它如何成为一门真正的生意去年12月5日,广州马拉松开跑之前,一股冷空气侵袭羊城,雨后的天气有些清冷,与往年的气温相比,这届比赛时的温度偏低。让参赛者感到惊喜的是,这场由智美体育集团运营的比赛,在马拉松赛道的沿途和终点,为参赛者备好了热气腾腾的姜汤。这个细节,一经社交媒体的传播,使得这碗姜汤在马拉松的比赛中“一举成名”。
As a sports event, the highest degree of marathon, the most participatory, seemingly simple, but how it becomes a real business December 5 last year, Guangzhou Marathon before the start of a cold air invasion of Yangcheng, some weather after the rain Cool, compared with the previous year’s temperature, the session when the temperature is low. To the surprise of the contestants, this race, run by the Chilean Sports Group, prepared steaming ginger soup for the contestants along the marathon track and at the finish line. This detail, a social media spread, makes this bowl of ginger soup in the marathon game “fame.”