现代营销的成功立足两个基本点：一是顾客需要的不断满足；二是企业各种资源的优化组合。因此，全面正确地理解营销，并运用系统相关性、整体性以及软系统方法理论等原理构建起营销的保证系统，将有助于全面提高企业的营销水平。 　　营销观念和模式源自于一定的经济背景和企业 The success of modern marketing based on two basic points: First, customer needs continue to meet; Second, the optimal combination of various resources of enterprises. Therefore, a comprehensive and correct understanding of marketing, and the use of system-related, holistic and soft system theory and other principles to establish marketing assurance system will help to improve the overall level of marketing. Marketing concepts and models derived from a certain economic background and business