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投入大量资金以压缩交货期已成为在线零售商获取竞争优势的重要手段。基于Stackberg博弈构建在线零售商交货期压缩投入和制造商投入补偿决策模型,分析顾客需求对支付的敏感性、投入效果系数、压缩前的顾客等待时间成本等要素对决策的影响。研究表明,制造商给予补偿优于无补偿的情形,不仅可以激励在线零售商的交货期压缩投入,而且增加了双方的利润以及供应链总利润。最后,本文通过构建两部定价合同来协调在线零售商的交货期压缩投入和制造商的投入补偿行为,并通过算例对模型的结论进行了验证。
Putting a lot of money to reduce the delivery time has become an important means for online retailers to gain a competitive advantage. Based on the Stackberg game, the author constructs a decision-making model for the online retailer’s delivery time compression investment and manufacturer compensation, and analyzes the influence of customer demand on payment sensitivity, input effect coefficient and pre-compression customer waiting time cost. Research shows that manufacturers give more compensation than non-compensation, not only to stimulate online retailers to reduce the delivery of compression, but also increased the profits of both parties and the supply chain total profit. Finally, this paper constructs two pricing contracts to coordinate the online retailer’s commitment to reduce the delivery time and the manufacturer’s input compensation, and validates the conclusion of the model through an example.