从该经销商来信所希望解决的问题看,这又是一位像大多数经营者一样的急于扩张者,在没有完全清楚自己需要解决的基本问题的情况下,便急于提出“立足××,面向全国”的膨胀战略。事实上,不管是向新市场转移也好,还是要向全国推广也罢,经营者首先必须要了解市场,解决好自己的问题,知道市场何所需才能知道自己何所为。在营销中,广告是一个重要环节,但不是每一个企业和产品都适合采用大众化广告传播的,更不可能是“广告一打,销售不愁,坐在家里等钱收”。不同的企业和产品所采用的推广和广告方式是不尽相同的。因此,该经销商在信中提到“也采用很多办法,包括上网推广、在专业刊物上登广告等”收效甚微就可想而知了,因 Judging from the letter the dealer wants to solve, this is another eager expander like most operators. Without a full understanding of the basic problems they need to solve, they are eager to come forward with a proposal based on the principle of “ , Facing the national ”expansion strategy. In fact, whether it is transferring to a new market or promoting it to the whole country, operators must first understand the market, solve their own problems, and know what the market needs to know what they are doing. In marketing, advertising is an important link, but not every business and product are suitable for popular advertising, not to mention “a dozen ads, sales worry, sitting at home and other money ”. Different enterprises and products used by the promotion and advertising methods are not the same. Therefore, the dealer mentioned in the letter “also uses a lot of ways, including the promotion of the Internet, advertising in professional journals, etc. ” little effect can be imagined, because