随着我国经济的不断发展,旅游行业也开始展现出其发展潜力和市场广度。特别是随着“旅游+”相关理念的提出,旅游行业跟其他行业之间的结合也越来越紧密,而本文研究的工业旅游就是其中之一。本文以鞍山钢铁厂为例,先综述了鞍山钢铁厂工业旅游发展的现状,接着使用了SWOT分析明确了其内外部环境,并结合其存在的问题,提出了相应的改善策略。 With the continuous development of our economy, the tourism industry has begun to show its development potential and market breadth. Especially with the concept of “tourism + ” put forward, tourism industry and other industries are more and more close together, but this article is one of the industrial tourism. Taking Anshan Iron and Steel Plant as an example, this paper summarizes the current situation of industrial tourism development in Anshan Iron and Steel Plant, and then uses the SWOT analysis to clarify its internal and external environment, combined with its existing problems, put forward corresponding improvement strategies.