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通过对长株潭地区的体育产业进行调查,发现长株潭体育产业发展中还存在:地方各级政府对体育产业投入的总量偏少,体育产业的投入渠道单一;体育产品单一,市场缺乏竞争力;体育产业有形资产的运营质量有待提高;促进体育产业发展的政策、法规有待完善;专业化经营人才缺乏等问题。
Through the investigation of the sports industry in Changsha, Zhuzhou and Xiangtan areas, it is found that the development of the sports industry in Chang-Zhu-Tan still exists: the total amount invested by the local governments at all levels in the sports industry is relatively small; the investment channels for the sports industry are single; the single product market and the lack of market Competitiveness; sports industry tangible assets of the operational quality to be improved; to promote the development of the sports industry policies, laws to be perfected; lack of specialized management personnel and other issues.