厂标是企业的名称及其标志,包括体现企业经营宗旨、精神风貌、管理风格的标准字体、标准符号、标准颜色、象征图案、吉祥物等内容。商标的许多策略都可以用在厂标上。但是,厂标没有法律保护,不享有专用权。厂标中只有企业名称要到工商部门办理登记手续,领取经营执照。当然,其它企业也可能用相同的名称到工商部门办理登记。所以,厂标策略要特别考虑的就是避开与其它企业名称相同,这要求厂标设计要有独特性。可以发现许多企业同名的现象。例如“金鑫”,在天津市就有146家企业叫这个名字。除 The factory standard is the company’s name and its logo, including standard fonts, standard symbols, standard colors, symbol patterns, mascots, etc. that reflect the company’s business objectives, spiritual style, and management style. Many of the trademark’s strategies can be used on the factory’s mark. However, the factory standard does not have legal protection and does not enjoy exclusive rights. Only the name of the company in the factory bid must go through the registration procedures with the industrial and commercial department and obtain a business license. Of course, other companies may use the same name to register with the industry and commerce departments. Therefore, the special consideration of the factory’s standard strategy is to avoid the same name as other companies, which requires the uniqueness of the factory design. Can find many companies with the same name phenomenon. For example, “Jinxin” has 146 companies calling this name in Tianjin. except