加强国际传播能力建设,是为适应中国不断提升的国际地位而对媒体,特别是对外宣媒体提出的一个战略性要求。作为中央电视台对外宣传的旗舰频道,中文国际频道责无旁贷地成为实现这一国家战略的主力军。经过多年的努力,中文国际频道已成为海外华语电视无可争议的第一强势频道。 Strengthening international communication capacity-building is a strategic requirement put forward by the media, especially the media for propaganda, in keeping with China’s rising international status. As the flagship channel for CCTV’s publicity, CCI is duty-bound to be the main force in realizing this national strategy. After years of hard work, the Chinese international channel has become the undisputed first strong channel for overseas Chinese-language television.