广告表现形式越来越精彩:有平面设计,有广播音响,有三维形象,有立体模具,令人眼花缭乱。广告表现类别也越来越多样:有推销商品或提供劳务的,有传播企业文化和塑造企业形象的,也有倡导新型消费观念的等等,不一而足。但是,广告自它为商所用的第一天起,首要目的就是为了促 Advertising forms more and more exciting: a graphic design, radio and stereo, three-dimensional image, a three-dimensional mold, dazzling. Advertising performance categories are also more and more diverse: there are sales of goods or rendering of services, there is the dissemination of corporate culture and shaping the corporate image, but also advocate a new concept of consumer spending, and so forth. However, since the first day it was used by commercials, the primary purpose of advertising was to promote it