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对北京奥运会国际重大媒体政治事件的整体审视,以时间发生序列进行历程回顾,对北京奥运会国际政治传播的深层作用机制进行了分析研究,认为体育政治传播是一种国家价值观导向下的文化身份重建活动,它想象性的建构了一个后现代化民族国家的国际形象和文化认同观念。针对案例分析的具体情况,从政治传播战略选择、新闻议程设置、具体实践操作、新媒体代理人计划、网络媒体政治舆论影响战略等若干视角,提出了后北京奥运时期中国体育针对国内国际舆论影响的政治传播战略选择方向,以期更好更快促进中国体育发展贡献力量。
An overall review of the major international media events in the Beijing Olympic Games and a historical review of the sequence of occurrences of the Beijing Olympics have analyzed and analyzed the profound role mechanism of international political communication in the Beijing Olympic Games and concluded that the dissemination of sports and political communications is a cultural identity reconstruction under the guidance of national values It imaginatively constructed the international image and cultural identity of a post-modern nation-state. According to the specific situation of case analysis, from the perspectives of political communication strategy choice, news agenda setting, concrete practice operation, new media agent plan and the impact strategy of online media political opinion, this paper puts forward the influence of Chinese sports to domestic and international public opinion after Beijing Olympic Games Political communication strategy selection direction, with a view to better and faster promotion of China’s sports development contribution.