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随着科学技术迅猛发展、电信技术的突飞猛进、传统媒体迎来新的挑战,在新形势下与电信媒体联姻催生了手机报发展。较之传统纸质报业,手机报魅力无穷,有着极大地发展优势,但随着网络媒体的急速发展,手机报本身的一些制约因素越来越凸显,成为其发展的瓶颈问题。本文就这些问题进行了简单的分析和探讨,对手机报的发展前景进行了简单的预测。
With the rapid development of science and technology and the rapid advance of telecom technology, the traditional media ushered in new challenges. Under the new situation, the marriage with the telecom media gave birth to the development of mobile newspaper. Compared with the traditional paper newspaper industry, mobile newspaper has great charm and great advantages in development. However, with the rapid development of online media, some restraints of mobile newspaper itself become more and more prominent, becoming the bottleneck of its development. This article has carried on the simple analysis and the discussion to these questions, has carried on the simple forecast to the development prospect of the mobile newspaper.