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本文通过对我毕业设计创作过程及创作手法探索的思考及介绍,借以对公益海报社会责任与创意表现进行阐述,分析运用不同的创作表现手法,对创作主题能起到不同的作用和视觉效果。更好的传达出现代海报的信息,以便能够更好地符合当代社会的需要和人们的视觉审美情趣。公益海报作为海报家族的重要成员,较之一般商业性海报,承载了更多的文化内里和更加重要的社会责任与使命。通过对公益海报的概念定义、主题、特性、功能意义与设计作品之间的关系的阐释,揭示了公益海报的对社会现实的反映和批判。同时强调了创意的含义以及创意在公益海报创作中的重要性,并且结合了笔者个人毕业创作的心得体会,简要论述了公益海报的创意设计。
Through the reflection and introduction of my graduation project creative process and creative exploration, this paper expounds the social responsibility and creative expression of public service poster, analyzes and applies different creative expression techniques, which can play different roles and visual effects on the creative theme. Better convey the information of modern poster in order to be able to better meet the needs of contemporary society and people’s visual aesthetic taste. As an important member of the poster family, public service posters carry more inner culture and more important social responsibilities and missions than the average commercial posters. Through the interpretation of the relationship between the conceptual definition, the theme, the characteristic, the functional meaning and the design work of the public service poster, the public service poster reveals the social reality reflected and criticized. At the same time, it emphasizes the significance of creativity and the importance of creativity in the creation of public service posters. Combined with the author’s experience of personal graduation creation, this paper briefly discusses the creative design of public service posters.