当下体育事业的蓬勃发展,让各类运动赛事呈现出前所未有的繁荣景象,而在此过程中,众多体育产品品牌如雨后春笋一般相继面世,体育产业带动商业发展的力量随着时代的发展而愈发强大。赛事赞助是各大体育品牌营销推广的重要突破点,有着迅速提升知名度、巩固升级品牌形象、借助赛事鲜活品牌理念等诸多优势。细数我们熟悉的众多知名品牌,很多都通过、甚至依靠体育赛事赞助而名声大噪,从而在市场占领一席之地。世界体育用品界两大巨头阿迪达斯和耐克,在赞助营销方面的竞争似乎从未停止过,阿 At present, the vigorous development of the sports industry has given all kinds of sports events an unprecedented prosperity. In the process, many sports product brands are springing up one after another and the power of the sports industry to drive business development grows with the development of the times powerful. Event sponsorship is a major breakthrough in the marketing of major sports brand, with the rapid promotion of visibility, to consolidate and upgrade the brand image, with the concept of events fresh brand and many other advantages. Breakdown Many of the well-known brands we are familiar with, many of whom have gone through the fame of even sponsoring sporting events, have taken their place in the marketplace. The world’s sporting goods industry, the two giants Adidas and Nike, sponsor marketing competition seems never stopped, A