论文部分内容阅读
针对体育消费行为问题 ,运用效用基数论理论 ,阐明体育消费的需求形式 ,探讨了体育消费者收入和体育价格的变化对其消费的影响。
In view of the issue of sports consumption behavior, this paper uses the theory of utility cardinal number to clarify the demand form of sports consumption, and explores the impact of sports consumer’s income and sports price on its consumption.