产品销售有淡旺季之分,这是众所周知的市场规律。在淡季,许多企业不约而同整顿销售渠道、处理库存;团体旅游、员工休假;产品研制、市场规划等等。在旺季,产品高调上市,渠道猛烈促销(堆头、特价、各种陈列比赛、各类消费者促销活动等),广告集中投放,快速发挥应有的说服顾客购买的本质作用。 Product sales have a peak season, which is well-known market rules. In the off-season, many companies are invariably reorganizing sales channels, handling inventory; group travel, staff leave; product development, market planning and more. In the high season, the products are listed on high-profile products, with drastic sales promotions (Duitou, special offers, various display competitions, various types of consumer promotions, etc.) and advertisements focused on delivering the essential role of persuading customers to buy quickly.