儿童图书出版业正由“童书+游戏”模式进化为“童书+互联网”模式,本文仅结合三个儿童内容产业新秀的发展案例,从全产业融合、跨媒介融合、应用产品与实体产品融合、跨受众群思维四个方面谈一谈儿童内容产品的跨界化发展思路。 Children’s book publishing industry is evolving from “children’s book + game ” mode to “children’s book + Internet ” mode. This article combines the development of three children’s content industry rookie, from the whole industry integration, cross-media integration, application Product and physical product integration, cross-audience thinking about four aspects of children’s content products to talk about the development of cross-border thinking.