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实行借船出海的品牌策略,实质上讲,是在以市场进行资源优化配置的过程中,对品牌所能够开采挖掘的资源的重新利用、整合。这种资源挖掘的过程,其实就是有效地利用特定地域、特定时机、特定人物、和特定事件以及与其密切相关的时间、文化及环境背景,把根植于此的认知度、美誉度、亲和力和形象力转移或嫁接到另外一个可以相关的企业或产品身上,并且通过行之有效的手段,构建能够为此品牌独一无二占有的强大壁垒,最终体现在市场行为中,形成对资源的垄断,对市场的有效占领。
The implementation of the brand strategy of borrowing boats and going to sea is, in essence, a re-utilization and integration of the resources that the brand can exploit and exploit in the process of optimal allocation of resources in the market. The process of resource mining is actually the effective use of specific geographical areas, specific time, specific people, and specific events and their closely related time, cultural and environmental background, the recognition, reputation, affinity and Image transfer or grafting to another related business or product body, and through effective means to build a strong barrier for this brand can be uniquely embodied in the final market behavior, the formation of the monopoly of resources, the market Effective occupation.