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由中国传媒大学广播电视研究中心主办、北京国统信合信息咨询公司承办的“第二届收视率与创收”研讨会．于 2006年1月6日-8日在北京举行。研讨会针对2005年出现的媒介业内热点问题和发展趋势,围绕“如何优化节目制作和编排”．“如何创新广告投放策略”等关系到广电媒介创收的核心问题,邀请了8位来自学界和业内的权威学者．专家, 展开了广泛的探讨。来自全国各地的上百位从业人员参加了此次会议。优化节目制作和编排在现有的电视节目类型中．电视剧是目前大部分电视台创收的主力产品。因此．电视剧的购买、时段编排和广告销售尤为重要。针对这个问题．克顿顾问公司事业发展总监
Organized by Radio and Television Research Center of Communication University of China, Beijing National Information Cooperative Information Co., Ltd. hosted the “second audience rating and revenue-generating” seminar. January 6, 2006 - 8 held in Beijing. Seminar for 2005 appeared in the media industry hot issues and trends, around “how to optimize program production and orchestration.” “How to Innovate Advertising Strategy” and other related to the core issue of radio and television media revenue, invited eight from academia and industry authority scholars. Experts, launched a wide range of discussions. Hundreds of practitioners from all over the country attended the meeting. Optimize program production and programming in existing TV genres. TV series is currently the main product of most TV stations to generate revenue. therefore. The purchase of TV series, time series and advertising sales are especially important. for this problem. Director of Career Development, Caserton Consultants