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目前,花溪区已成为贵阳市短途旅游以及周末游憩的首选地,而青岩古镇和镇山村两个旅游景点集中在花溪区,两景区相距8公里。景区内部分旅游项目和文化产品雷同现象明显,在一定程度上制约了景区的发展。本文从旅游区域竞合策略的角度,对比分析青岩古镇和镇山村旅游发展的生命周期,在此基础上分析青岩古镇与镇山村区域竞合的可能性,从而提出青岩古镇与镇山村区域旅游竞合的策略。为今后青岩古镇和镇山村旅游的发展提供帮助。
At present, Huaxi District has become the first choice for short-distance travel and weekend recreation in Guiyang, while the two tourist attractions of Qingyan Ancient Town and Zhenshan Village are concentrated in Huaxi District and the distance between the two scenic spots is 8 kilometers. Some scenic spots within the tourism products and cultural products similar phenomenon is obvious, to a certain extent, restricted the development of scenic spots. This paper analyzes the life cycle of tourism development between Qingyan ancient town and Zhenshan village from the perspective of competitive strategy of tourist area. On the basis of this, it analyzes the possibility of competition between Qingyan ancient town and Zhenshan village, Co-operative strategy. For the future Qingyan town and town tourism development to provide help.