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近年来,高职院校在强大的社会需求和国家政策的支持下获得了快速发展,并很好地助力了社会经济的发展。随着生源规模下降和学院培养能力的增强,高职院校的竞争日趋激烈,高职院校的品牌建设工作也日趋迫切和必要,作者结合实际工作经验,以广东邮电职业技术学院为例,就高职院校的品牌建设工作进行分析探讨,以期对同行能有所借鉴。
In recent years, higher vocational colleges have enjoyed rapid development with the support of strong social needs and national policies and have helped to promote social and economic development. With the declining of students and the enhancement of college training capability, the competition in higher vocational colleges is getting fiercer and the brand construction in higher vocational colleges is also becoming more and more urgent and necessary. Based on the actual working experiences, taking Guangdong Post and Telecommunications Vocational and Technical College as an example, On the higher vocational college brand building to analyze the work, with a view to colleagues can learn from.