电视频道专业化是国际电视业发展的大势所趋。中国电视已经进入了以频道为经营管理单位的时代。随着信息时代的到来,受众在信息供求市场上呈现出系统化、专业化、个人化的消费趋势。而媒体运营要获得成功,必须将受众分类,区别对待。这一切意味着媒体正逐步迈向“分众时代”、“小众时代”。显然,在“分众时代”的背景下,电视频道专业化是国际电视业发展的大势所趋。中国电视已经进入了以频道为经营 TV channel specialization is the trend of the development of the international television industry. Chinese television has entered the era of channel management unit. With the advent of the information age, the audience presents a systematic, professional and personalized consumption trend in the information supply and demand market. The success of the media operations, the audience must be classified and treated differently. All this means that the media is gradually moving toward “Focus Times”, “minority era.” Obviously, in the “Focus Times” background, TV channel specialization is the trend of the development of the international television industry. Chinese TV has entered the channel for the business