有关的调查显示,一些著名的跨国零售企业都拥有全球统一的产销链,在许多国家其自有品牌产品在其总销售额中占到了30%至60%,在一些发展中国家更是抢占了当地的流通主渠道,甚至对当地工业实现了控制,而国际知名的生产商如联合利华、宝洁、贝克纳斯等,也都是依赖于与大型流通企业的合作,从而实现其全球范围的销售与市场占有 The survey shows that some well-known multinational retailers have a globally unified production and sales chain. In many countries, their own branded products account for 30% to 60% of their total sales. In some developing countries, they are also preempted. The main channels of local circulation have even achieved control over local industries, and internationally renowned manufacturers such as Unilever, Procter & Gamble, and Bakers, etc., have also relied on cooperation with large circulation companies to realize their global scope. Sales and market share