所谓广告跳高,是指广告主为了获得更多受众、更高知名度,以及更高信任度,而不停地跳过企业目前所在的媒体阶梯和“可信度” 阶梯,从地方媒体到全国性媒体从非黄金时段到黄金时段、再到中央电视台的招标时段。 电视的普及,使其逐渐成了国内受众主要的信息接受渠 The so-called advertising high, refers to advertisers in order to gain more audience, higher visibility, and higher trust, and constantly skipping the company’s current media ladder and the “credibility” of the ladder, from the local media to the national The media from non-prime time to the prime time, to the CCTV bidding period. The popularization of television has gradually made it the main channel for receiving information from domestic audiences