随着传媒业进入多媒体时代、全媒体时代、泛媒体时代,广告业也进入策划时代。楚天都市报广告部一直锐意创新,充分研究市场及客户心理,不断推出创新活动和创新产品,坚持创造产品价值,让客户心甘情愿来买单,其策划的不少创意活动都已经成为楚天都市报的重大品牌活动,也成为广告经营的一道利器。百花齐放争相创新以地产事业部为例,在连续几年高见报量高回款的情况下,今年上半年仍保持了见报300余万元的增长同比增长6%,市场份额从去年的40%进一步提升至43%。在传统媒体影响下滑、地产广告竞争日益激烈的 With the media industry into the multimedia era, all-media era, pan-media era, the advertising industry has also entered the planning era. Chutian Metropolis Daily Advertising Department has been committed to innovation, full research market and customer psychology, and constantly introduce innovative activities and innovative products, adhere to create value for the product, so that customers willing to pay, the planning of many creative activities have become the Chutian Metropolis Daily Major brand activities, but also become an advertising tool. In the first half of this year, the growth of more than 3 million yuan in business was reported, an increase of 6% over the same period of previous year, and its market share further increased from 40% last year To 43%. Decline in the impact of traditional media, real estate advertising is increasingly competitive