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奥克斯,一个充满着张扬的“奇迹”:在它17年的发展历程中,一次次地运用“事件营销”武器炮轰“行业黑幕”,一次次地将市场格局推到“洗牌”边缘,一次次地在业内掀起轩然大波……由于它的张扬行事和持续“搅局”,迄今已使近1000家杂牌空调企业退出市场,也使与其对决的中外同行夜不成寐。是谁在创造和领导这一连串奇迹的?他不善言辞,却代表中国企业家以侃侃而谈的“中国经验”
Oakes, a “miracle” full of publicity: in its 17 years of development, he repeatedly used the “event marketing” weapon to shelling “industry shady” and repeatedly pushed the market pattern to the edge of “shuffling” Time and time again in the industry set off an uproar ... ... Because of its publicity and continued “spoiler” has so far nearly 1000 no-name air-conditioning companies to withdraw from the market, but also to make the duel with Chinese and foreign counterparts sleepless nights. Who is creating and leading this series of miracles? He is not good at speaking, but on behalf of Chinese entrepreneurs talking about “Chinese experience”