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对于“跑步前进”了20多年的中国家电行业来说,一直以市场为核心的发展模式,令制造企业缺乏对工业设计的深刻认识。只是进入“微利时代”后,一些企业突然意识到品牌内涵是多么重要,工业设计才重新成为人们眼里的宝。但是,急功近利的行为惯性令多数家电企业对待工业设计的态度依然肤浅,“抄袭、模仿”仍是部分企业开发新品的捷径,不重视市场调查、缺少对设计师的尊重以及对工业设计投入不足,都成为家电业工业设计水平提高的瓶颈。“工业设计绝不仅仅是外形设计。”这句话,说起来简单,做起来却显然困难不少。
For the Chinese home appliance industry that has been “running forward” for more than 20 years, the market-centered development model has left manufacturing enterprises lacking a deep understanding of industrial design. Just enter the “meager profit era”, some companies suddenly realized how important the brand connotation, industrial design before they become the eyes of the treasure. However, the inertia of quick success makes the majority of home appliance enterprises to treat industrial design is still superficial attitude, “plagiarism and imitation” is still some enterprises to develop new shortcuts, do not pay attention to market research, lack of respect for designers and inadequate investment in industrial design, Have become the bottleneck of the appliance industry to raise the level of industrial design. “Industrial design is by no means the only form factor.” This sentence is simple to say and obviously a lot harder to do.