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现代人已然进入读图时代,影像这种表意体系逐渐受到社会各阶层的喜爱。与其他各类表意形式相比,它能带给受众直观、感性、轻松和奇观式的表意体验,成为许多领域传播所青睐的媒介,影像已经超越现象成为一道独特的社会文化景观。在电子商务影像的传播中,更应该充分认识到影像的功能和意义。本文从社会监管、人才储备、内容形式、数据分析等角度,阐释电子商务在新媒体环境下,如何借力影像传播实现良性发展。
Nowadays, the modern people have entered the era of reading pictures. This ideographic system of images has gradually been favored by all walks of life. Compared with other forms of ideation, it can bring the visual experience of the audience intuitive, sensual, relaxed and spectacular. It has become a medium favored by many fields of communication. Images have surpassed the phenomenon to become a unique social and cultural landscape. In the spread of e-commerce images, we should fully recognize the function and significance of the image. This article explains how e-commerce leverages the image transmission to realize the healthy development of e-commerce in the new media environment from the angles of social regulation, talent pool, content form and data analysis.