据贸发局近期出版的《开拓中国分销零售渠道实务指南》介绍,港商向内地零售商直接供货,除因销售环节减少而令产品最终的销售价降低外,因生产商和零售商直接沟通机会增加,零售商可及时反映市场需求动态,有利港商调整其产品的设计,加强其产品开发能力。除百货店倾向用较多专柜形 According to the recently published “Guidelines for Exploring China’s Distribution and Retailing Channels” published by the Hong Kong Trade Development Council, Hong Kong businessmen directly supply goods to retailers in the Mainland, with the exception of the reduction in sales links that results in a reduction in the final selling price of products, and direct sales by manufacturers and retailers. With increased communication opportunities, retailers can timely reflect the dynamics of market demand, which will help Hong Kong companies adjust their product designs and strengthen their product development capabilities. In addition to department stores tend to use more counter-shaped