纵观超市中玲琅满目的商品,外形包装新意十足,各具特色。包装包含了产品的许多内容,其中包括产品的外形特征、产品性能、使用人群等信息。本文主要通过对包装及包装风格的概念内涵进行介绍,并阐述如何在包装设计中融入中国特色的传统文化。希望能通过本次的探讨给我国包装设计中的创新观念提供更多的可能。 Looking at the supermarket full of variety of goods, shape packaging full of new ideas, each with its own characteristics. Package contains many products, including product features, product performance, the use of the crowd and other information. This article mainly introduces the connotation of packaging and packaging style, and explains how to integrate traditional culture with Chinese characteristics in packaging design. Hope that through this discussion to our innovation in packaging design to provide more possibilities.