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苹果公司近年来推出的一系列产品,引发了一场席卷全球的消费热潮,看看每天的IT新闻吧,有关他们的新闻层出不穷,人人都在谈论苹果,人人都在买苹果,伴随着这近乎狂热的购买冲动,苹果公司的股价已经超越微软,而公司领头人斯蒂夫·乔布斯,也被中国记者们起了一个新的绰号乔帮主。而千千万万的苹果粉丝,就是这位帮主的五袋六袋七八袋弟子。有无数篇文章在分析苹果成功的秘密。事实上某杂志就提出,苹果成功的秘诀之一,就是不断制造新闻让媒体来分析自己的成功,这是一种累加效应:你分析得越起劲,我成功的步子也就越快。真可称得上是商业史上最成功的营销啊!
A series of products launched by Apple in recent years have triggered a global consumption boom. Take a look at the daily IT news. The news about them is endless. Everyone is talking about Apple. Everyone is buying apples. This almost fanatical buying impulse, Apple’s stock price has surpassed Microsoft, and the company’s leader Steve Jobs, has also been a new nickname Joe master of Chinese reporters. Tens of thousands of Apple fans are the five-pocket six-bags and seventy-eight bags disciples of this gang. There are numerous articles analyzing the secrets of Apple’s success. In fact, one magazine suggested that one of the secrets of Apple’s success is to continuously create news for the media to analyze their own success. This is a cumulative effect: The more you analyze, the faster I will succeed. Can really be regarded as the most successful marketing in business history!