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微信自媒体以其具有的独特功能受到了高校学生的热烈欢迎。微信时代的出现,对高校学生的思想政治教育工作带来了生机和危机。基于这一认识,本文以高校大学生的思想政治教育为研究对象,采用文献研究法和问卷调查法对其展开系统研究。首先,本文分析了微信的内涵,在此基础上,本文分析了大学生目前使用微信的现状,由此分析出微信对高校大学生思想政治教育的挑战。结合上述认识,本文拟采取加强对大学生使用微信的教育及引导,优化高校网络思想政治教育队伍,构建微信环境下的思想政治教育平台支撑体系和健全微信使用的监督管理机制等措施,旨在为加强对大学生的思想政治教育提供有价值的参考和借鉴。
WeChat Media has been warmly welcomed by university students for its unique functions. The emergence of the WeChat era brought vitality and crisis to the ideological and political education of college students. Based on this understanding, this article takes university students’ ideological and political education as the research object, and uses the literature research method and the questionnaire survey method to carry on the systematic research. First of all, this article analyzes the connotation of WeChat. On this basis, this article analyzes the present situation of undergraduates using WeChat, and analyzes the challenge of WeChat on the ideological and political education of college students. In combination with the above understanding, this article intends to take measures to strengthen the education and guidance for college students to use WeChat, optimize the network of ideological and political education in colleges and universities, build the support system of ideological and political education platform under WeChat and improve the supervision and management mechanism of the use of WeChat. Strengthen the ideological and political education of college students provide valuable reference and reference.