目前,在我国已建立起来的510家电视台中,有80％左右是设在省会市以下的中、小城市电视台。这些城市电视台大都建台晚、资金少、技术设备简陋、采编队伍新手多、业务不熟、节目覆盖范围小。除少数实力雄厚的城市电视台外,与中央台、省级台相比,不论在人力、物力和财力上,还是节目制作能力,节目整体质量方面,均明显处于劣势。那么,城市电视台如何从自身实际出发设置节目,做到扬长避短扩大收视率呢?本文拟在分析观众对节目反应的基础上,对 At present, about 80% of the 510 television stations that have been established in our country are television stations of medium and small cities located below the capital cities. Most of these urban television stations set up late, less capital, poor technical equipment, novice team editing, unfamiliar business, program coverage is small. With the exception of a handful of powerful urban TV stations, compared with the CCTV and provincial stations, both in terms of manpower, material and financial resources, program production capability and overall program quality are clearly at a disadvantage. So, how does the urban television station set up the program from its own reality, so as to avoid weaknesses and expand the ratings? Based on the analysis of audience response to the program,