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1984年,美国“孩之宝(Hasbro)”玩具公司为推销其“变形金刚”玩具制作了系列广告动画片《变形金刚》,在电视台播出后获得了很高的收视率,大大促进了该玩具系列的销售。1988年,电视动画片《变形金刚》进入中国,其系列玩具也开始热销。2007年7月,由史蒂文?斯皮尔伯格(Steven Spielberg)任制片、知名导演迈克尔?贝(Michael Bay)执导、梦工场(Dream Works)和派拉蒙(Paramount)两大好莱坞公司共同制作的电影版《变形金刚》根据现代科技的发展做了新的改编,在全球热映后创下极高的票房收入。
In 1984, the United States “Hasbro” toy company produced a series of advertising cartoon “Transformers” to sell their “Transformers” toys, and obtained high ratings after being broadcast on television. Greatly promoted the sales of this toy series. In 1988, TV animation “Transformers” entered China and its series of toys began to sell well. In July 2007, Steven Spielberg was the director, director Michael Bay, Dream Works, and Paramount. The co-produced film version of “Transformers” made new adaptations based on the development of modern science and technology, and hit a high box office income after the global film release.