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俄罗斯、韩国、日本是近年来秦皇岛市三大旅游客源国市场,开展对来自这三个国家的外籍游客的研究,对于发展我市入境旅游具有重要意义。本文以秦皇岛市外籍游客的跨文化旅游消费动机为研究对象,经研究发现秦皇岛市外籍游客跨文化旅游消费动机上主要表现在身心健康动机、审美动机、文化动机三个方面。秦皇岛市外籍游客跨文化旅游消费动机和其人口统计学因素之间存在着密切的显著性差异。
Russia, South Korea and Japan are the three major tourist source markets in Qinhuangdao in recent years. Carrying out the research on foreign tourists from these three countries is of great significance for the development of inbound tourism in our city. This paper takes the foreign tourists’ consumption motivation of cross-cultural tourism in Qinhuangdao as the research object. It finds that the motivation of cross-cultural tourism consumption of foreigners in Qinhuangdao mainly manifests in three aspects: physical and mental health, aesthetic and cultural motivation. Qinhuangdao foreign tourists cross-cultural tourism consumption motivation and demographic factors there is a close significant difference.