瑞典的伊莱克斯公司是全球最大的家用电器公司之一,其冰箱销量在欧洲排名第一,但它直到1996年,在收购长沙中意冰箱厂的基础上才正式在中国市场上推出冰箱产品,当时我国冰箱生产能力已达到2300万台,实际产量已达1000万台以上,而市场需求仅为800万台。竞争已经进入白热化的状态, Electrolux of Sweden is one of the world’s largest home appliance companies. Its refrigerator sales rank first in Europe, but it was not until 1996 that it officially launched a refrigerator product on the Chinese market based on the acquisition of Changsha Sino-Italian refrigerator factory. At that time, China’s refrigerator production capacity had reached 23 million units, and actual output had reached more than 10 million units, while the market demand was only 8 million units. The competition has entered a white-hot state.