近几年来,房地产企业如雨后春笋,竞争十分激烈。而所谓竞争,说到底是人才的竞争和资金实力的竞争。其中由于房地产开发经营项目耗资量巨大,所以,更需重视资金问题。但是,近年来在社会资金普遍短缺的情况下,几乎每一个企业的生产经营都感受到了资金的制约。针对这种情况,分析房地产企业资金紧张的原因,并据此采取相应的对策措施,对于搞活房地产企业经营尤为必要。 In recent years, the real estate business springing up, the competition is fierce. The so-called competition, after all, is the talent competition and financial strength of the competition. Which due to the huge real estate development and management projects cost, therefore, more emphasis on funding issues. However, in recent years, with the general shortage of social capital, almost every enterprise felt the financial constraints in its production and operation. In view of this situation, it is necessary to analyze the reasons for the shortage of capital in real estate enterprises and take appropriate countermeasures accordingly.