本文主要分析了网络媒体关于“艳照门”的炒作现象,指出这种娱乐炒作的弊端是媒体的社会责任的失守和职业道德的沦丧。并提出相关策略:第一,新闻届必须遵守传播规律,正确认识新闻事实本质;第二,以社会效益为重,正确引导受众;第三,加强新闻媒体外部监督与自律。 This article mainly analyzes the hype of online media about “Pornographic” and points out that the malpractice of this entertainment speculation is the decline of social responsibility of the media and the loss of professional ethics. And put forward relevant strategies: First, the news session must abide by the law of communication, correctly understand the true nature of the news; second, the social benefits as the most important, and correctly guide the audience; Third, to strengthen external oversight and self-discipline of the news media.