根据我国第五次全国人口普查,女性约占总人口的48.7％,总人数已达6亿,尽管分别扮演着女儿、妻子、母亲、主妇等不同角色,确已实实在在地撑起了“半边天”,是一个群体庞大、潜力巨大的社会消费集团,尤其20-50岁的中青年女性更是消费主力群体,对儿童、老人、男性及家庭用品消费起着关键性作用,具有家庭50％以上的消费决策和掌控权。世面上流行着一些关于女性的说法,诸如“女人心似海深”、“女人心就象天上的云”,极其恰当地概括了女性心理的复杂 According to the fifth national census of our country, women make up about 48.7% of the total population and the total number has reached 600 million. Although they play different roles as daughters, wives, mothers and housewives respectively, Half the Sky “is a huge group of huge potential consumer groups, especially young and middle-aged women aged 20-50 is the main consumer groups, children, the elderly, men and household goods consumption plays a key role, with 50% The above consumer decision-making and control. The world is popularized with a number of women on the saying, such as ”a woman’s heart resembles the sea“, ”a woman’s heart is like a cloud in the sky", extremely aptly summarized female psychology complex