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以奥巴马总统为代表的Web2.0政治家的出现,是一个具有划时代意义的历史事件,它显示了网络新媒体强大的社会动员力量,宣告了原有媒体版图的颠覆与变迁。网络新媒体既不是传统媒体的坟墓,也不是传统媒体的天堂;传统媒体与网络新媒体并非敌手,而是伙伴。传统媒体人只有积极主动学习借鉴网络新媒体运营规则,更加努力地提供优质资讯,秉承“把心交给读者”的理念,为读者创造价值,尝试小额付费阅读模式,充分运用网络社群服务概念,才有可能找到一条生存发展的康庄大道。
The appearance of Web 2.0 politician represented by President Obama is an epoch-making historical event. It shows the powerful social mobilization force of new online media and declares the subversion and change of the original media territory. New media on the Internet is neither a tomb of traditional media nor a paradise for traditional media. Traditional media and new media on the Internet are not rivals but partners. Traditional media people only actively learn from the network operating rules of new media, more efforts to provide quality information, adhering to the “heart to the reader,” the concept of creating value for the reader, trying to pay for reading mode, make full use of the network Group service concept, it is possible to find a way of survival and development of the village.