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海尔集团不仅创造了巨大的物质财富,同时也创造了巨大的精神文化财富。它以其特有的发展观、价值观、人才观、市场观,驱使自身在现代化的进程中不断实现革命性的飞跃,成为中国家电工业乃至民族工业企业的一面族帜。海尔的实践表明,九十年代以来激烈的企业竞争集中体现为文化的竞争,包括战略抉择、经营管理、资本运营、资源配置、科技开发、生产质量、服务手段、价值理想、道德行为等诸多方面;文化运营已经成为企业持续发展的重要驱动力量,同时它也是企业向现代化方向发展的高级层次和高级运行方式。
Haier Group not only created a huge material wealth, but also created a huge spiritual and cultural wealth. With its unique concept of development, values, talent, and market, it has driven itself into a revolutionary leap forward in the process of modernization and has become a member of China’s home appliance industry and even national industrial enterprises. Haier’s practice shows that fierce competition in the enterprise since the 1990s is concentrated in cultural competition, including strategic choices, operations management, capital operations, resource allocation, technology development, production quality, service tools, value ideals, and ethical behavior. Cultural operation has become an important driving force for the sustainable development of the company. At the same time, it is also an advanced level and advanced operating mode for the development of the enterprise in the direction of modernization.